Jon M. Huntsman School of Business

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Wednesday, July 11, 2012

Eric Schulz's New Book

For the past several months, I've been working on an update to the marketing book I wrote back in 1998 entitled "The Marketing Game, How the World's Best Companies Play to Win.”  What started out as an update turned into almost an entirely new book. It is amazing to look back over the past 25 years to see how much marketing has changed. I think back to the day I started at Procter & Gamble. No internet. No email. No computers that we could use. If you wanted to write a memo, you had to dictate it into a hand-held cassette player and give it to your administrative assistant to have it typed. 

Even going back ten years, you didn't have social media, DVR's, Smartphones, Wi-Fi, apps, or any number of hardware/software solutions that can now aid in marketing efforts. Even websites were in their infancy. Nowadays, marketing revolves around technology. It didn't used to be so, and so the changes that needed to be made to the book were significant.

The new book is entitled "The Smart Marketer's Toolbox - the latest marketing innovations and how to use them to grow your business." The new book is now available through Kindle and Amazon. There is a lot of new material that is pretty cool. Give it a read and let me know what you think.

Eric Schulz

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