Jon M. Huntsman School of Business

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Friday, October 24, 2014

HMA Stukent Internet Marketing Competition: Round Four

By Jason Porter

Round four I am seeing the results of my ad experiments and research. All my statistics are going up again. A/B testing works out slowly for me, but it does work. I can see where one ad boosts click through rates compared to the other. Perhaps if I had started this testing in the practice round I might have been able to boost my conversions higher by now. As it is my statistics aren't bad for someone with little formal training. I like seeing what effect my decisions have without sacrificing my money to see it.

On a bright note I am making the email marketing part work well for me. One of the campaigns has nearly a 100 percent open rate (nearly unheard of in the industry) and is converting 50 percent of my leads into buys (also extremely high). Just one more round to go! Thanks to our sponsors, Utah Mattress Outlet, and Stukent!

HMA Stukent Internet Marketing Competition: Round Three

by Jason Porter

*Sigh* Lesson learned. I changed horses in midstream and allowed the competition room to wiggle. I am learning what makes ads work and what doesn't. It also is very clear I need different strategies for my UK products. If it works in the UK it might not work in the US. One would think I would know that after an International Business class and a Cultures class.

I am finding that pinpointing the proper key words in my ads is harder than I thought. Posting tons of different ads with different keywords is helping narrow it down, but I might have given over too much of an advantage to the competition to recover. Maybe luck will be on my side for the last two rounds! Thanks to our sponsors, Utah Mattress Outlet, and Stukent!

Thursday, October 23, 2014

HMA Stukent Internet Marketing Competition: Round Two

By Jason Porter

Well, as it often happens, my practice round was no indicator of what the first round would be like.

All my competitors brought out their A game and trounced me good. We are given limited information about what the others are doing with their campaign, but we do get glimpses. It appears that at least two other people have tried my same tactic, so I decided to switch gears entirely.

Will that be a good idea? Who knows, but I will find out in the morning. It was interesting to see what was working and what wasn’t. My long shot ad campaign ended up being my best. That campaign stuck squarely in the middle and was the most costly, driving up my cost per conversion. Many things went right. Other things went not so right. Only time will tell if a change in tactics was the right choice.

Opportunity Scholarship: Bo Johnson

By Bo Johnson

Studying abroad in the United Kingdom has been one of the most edifying experiences I’ve ever had. Participating in an exchange program is more than attending a different college; it is truly a once-in-a-lifetime opportunity to develop and grow as an individual, academic, and citizen. By leaving all that is familiar behind, you will learn more about yourself and widen your perspective. No amount of schooling will offer the knowledge you gain by immersing yourself in a foreign culture. Thanks to the Huntsman Opportunity Scholarship, I received the financial support I needed to study abroad. To anyone who is considering a semester abroad, I say, what are you waiting for? And to anyone who has not considered a semester abroad, I say, consider it! This is your opportunity to see the world! It will be an experience you will never forget.

Bo Johnson

Wednesday, October 22, 2014

Stukent Internet Marketing Competition: Round One

by Jason Porter

The Stukent RealDeal Internet Marketing Simulation Competition is under way. As a competitor, I
was given $5,000 to spend in the simulation to try and drive traffic to my websites and sell Tablet Computers. Stuart Draper gave us all a great kick start on Monday, showing us some tricks and tips we could use to get more web traffic. At first, the learning curve was brutal. Designing a good website and setting up pay-per-click ads is difficult when you haven’t had to do it before. I felt good about our practice round where I managed to grab about 38 percent of the web traffic among my group of six even though my statistics were average. The competition has just started, and I already have learned a lot about optimizing websites. Now it’s time to see if my adjusted ad strategy pays off!

Monday, October 20, 2014


Dictionaries define stud variously as:

1) A male breeding animal – as in stud horse;

2) A young, virile, man;

3) An earring consisting of a small, button-like ornament mounted on a metal post designed to pass through a pierced ear lobe;

4) Any of a large number of small projecting lugs embedded in an automobile tire (studded tire) to improve traction on snowy or icy roads;

5) A knob, nailhead, or other protuberance projecting from a surface or part, especially as an ornament.

None of these are relevant to this blog. Just interesting. The definition I want is:

6) Any of a number of slender, upright members of wood, steel, etc., forming the frame of a wall or partition and covered with plasterwork, siding, glass, etc.

Construction workers mounting studs that will support the sheet glass walls on the exterior of Huntsman Hall
Have you seen the studs going up on the side of Huntsman Hall this past week? These things are huge! Some of the studs are as long as 50’ long. It takes three men to carry these studs. They are special-made for Huntsman Hall. The remarkable thing is how quickly they are attached to the building. Matter of fact, they are going up so fast that we should soon see sheet glass walls hanging on these studs!
Ken Snyder