Huntsman Marketing Case Team Wins Fan Favorite!

by Dr. Sterling Bone

I am pleased to report that our Huntsman marketing undergraduate case team performed very well at the Wake Forest Marketing Analytics Summit Competition. For the first time we were selected as one of six semifinalists with teams from Wharton, Yale, Maryland, Universidad Panamericana (Mexico), and Wake Forest. Our Huntsman team was voted the “Fan Favorite” and according to the conference organizers our Huntsman team was their personal favorite as well. While we did not place in the top three, I was able to see our students present their case and they did an outstanding job in representing Huntsman. From the minute we arrived to Winston-Salem, the students were full of positive energy that was contagious! The event organizers and many of the other teams commented to me how professional, mature and poised our students were during the entire competition. The Wake Forest faculty and MBA students that organized the competition told me on a number of occasions how impressed they were with our Huntsman team, and were hopeful that we would want to return for the competition in years to come.

Team members included Trevor Gonzales, Kyle Spackman, Sheii Lindley, Emily Munk, Chris Vaughan, and Dan Meszaros.