Jon M. Huntsman School of Business

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Tuesday, March 4, 2014

Marketing Week Preview


By Allie Jeppson

In the past few years the Huntsman Marketing Program has witnessed an immense amount of growth and this year is no different with the commencement of the first-ever Marketing Week, which began Monday, March 3, and will continue through Friday, March 7.

Events began Monday with the Zagg Case Competition, where companies, like Zagg, present students with a real-life marketing scenario they are facing. Students then have a limited amount of time, in this case five days, to create and present their solutions. Case competitions such as this have been held in the past and while they’re a relatively new addition to the Huntsman School Marketing Program, they have proved valuable as students are immersed in a hands-on situation and gain real world experience.

Tuesday’s event will feature a resume-building workshop sponsored by Workday, followed by a presentation titled, “How to Land Your Dream Job with Social Media,” with marketing student and social media guru Jeremy Schumann.

Other highlights during the week will include a market research workshop hosted by Qualtrics, a marketing strategy competition, a new venture-marketing workshop, a t-shirt design competition and raffle prizewinners.

From a student’s perspective, Marketing Week is not only filled with fun activities, but provides some invaluable insight, especially for a graduating senior like myself. Many students may not realize it, but marketing is applicable to students of all studies, especially those who are graduating and looking for jobs. This is where the skill of marketing oneself comes into play and marketing week can help students to do just that

Kent Wuthrich, Zagg EVP of Marketing

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