Jon M. Huntsman School of Business

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Wednesday, February 6, 2013

What's in a Name: How to Come Up With a Creative Business Name

Possibly one of the most difficult tasks when starting a business is trying to figure out a unique, memorable and attention-grabbing name for your business. At the same time, the name has to be simple enough for potential clients to remember and pronounce it without any difficulty. It should define and reflect what your company is all about. 

However, when we finally think of a good idea, it is quite likely that another company or person has initiated that idea first. So how do you come up with a fresh, new and creative name for your business? The following articles provide some tips to help you pick and choose a name for your company.  Read on to find out more information about branding, trademark and name evaluation.

 How to Choose the Best Name For Your Business by Inc.

·      How to Name Your Business by Entrepreneur

       — Nadiah Johari

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